Lose internet calories: Web counters help your website trim the fat

The average website, by the most recent statistics available, consists of five pages of content. That is, it would have a front page, an 'about us' page, a 'contact us' page, and a couple more besides. But read any book about increasing your web traffic and you'll hear a familiar refrain over and over - more content brings more people.

This leads many website owners to create pages and pages of absolutely pointless text - repetitive keywords strung together into sentences that barely make any sense, in the hope that the many different combinations of words will strike it big on Google, Yahoo! or MSN searches.

And it often does - traffic can ramp up when you expand your content to 50+ pages - but your content can also be a giant pain, when people visit your website, see the gobbledygook on the page they landed on, and quickly leave.

Stringing keywords together so that they read well, yet attract searches, is a job that few can master. In fact, freelance writers often charge hundreds - even thousands - of dollars to create a keyword-infused piece of text that informs, educates and also sells.

But maybe you can't afford the services of a professional writer, and you've decided to write your own text. When you've finished the writing and the pages are online, how can you tell which pages are successful and which are driving your clientele away?

RiteCounter has an answer to this dilemma, and it's one that our users have demanded from the outset. As you can see from live RiteCounter demonstration, our free web counter includes tools that tell you the following information, and a whole lot more besides:



These six points include all the data you need to decide which pages are working well, which pages need work, which pages are selling your product well, and which pages are hurting you.

Knowing which of the pages on your commercial website draws in the most traffic is valuable information, because it allows you to plan future pages that might appeal to the same area of interest. For example, let's say you sell skateboards on your website and you find out that 32% of your traffic is going directly to a tutorial on how to change your skateboard wheels. You might start considering adding more tutorials to your website, or maybe adding a line of skateboard wheels for sale.

Knowing what pages your customers are leaving you from is also handy, as the page in question might actually advertise another website, or link to someone else, making it easy for prospective e-commerce clients to leave with a single click. Or maybe, just maybe, the text is so poor that they get the idea that your website is unprofessional and not to be trusted.

Knowing which search engines are picking your site up and ranking it highly is another big bonus that RiteCounter's free hit counter service provides. If MSN has you listed at #1 for 'web design', but Google lists you as #982, your free RiteCounter web counter account will show you that, perhaps you need to increase your spend on Google ads.

The keyword popularity data that RiteCounter collects is amazingly useful - with it, you can see what keywords are rating highly on your website, and by virtue of that you can also see which words are missing, allowing you to make changes to your content and fine-tune your corporate website.

Finally, our web counter user-route shows you the track that your users take when they hit your website. Perhaps they start on the front page and then go to the 'about us' text, then shift along to the product catalogue, and then leave the site without buying. Knowing this will allow you to take a good long look at your catalogue and decide if there's something working not quite right which is giving your users pause for thought.

Putting up a website has never been enough to run a successful online business. Adding RiteCounter to your website, and getting the use of our free online web counter tools, goes a long way towards giving you the ammunition you need to take your industry by storm.

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